Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to get a fast divorce or a big cash settlement during every commercial change. Because there is so much legal advertising going on, it is sometimes very difficult to get potential clients to sit up and take notice. law firm marketing brisbane
Lawyers have a memorable challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or a very good new beverage, lawyer’s aren’t selling a life-style. Many of the lawyers who advertise offer aid people who usually will become interested in their services only when something has gone wrong, and for everyone else, their ads will blend into the background.
Even when someone is seeking a lawyer, clients have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” and the similar promise given by countless others, often all standing in front of the same stock group of law books within generic law office so popular in legal ads.
Not so for that Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull The hair out!” Below this is a big shot among the lawyer with his bald head, as well as the address for his website ‘MyBaldLawyer.com.”
What Makes The Bald Lawyer Ad Work
The Bald Lawyer ad works and stands out business law firm marketing because it has evolved. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by the attorney to poke fun at himself. yet as well as this without undermining the law may also be legal profession.
The billboard also stands out simply because attracts attention purchase it gives the reader a memorable picture. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming memorizeble easily.
Clients who start bald lawyer ad will take more notice of it- even if just a few seconds out of curiosity- than they would certainly another lawyer banner. This can translate into the ad holidaying in their minds, consciously or subconsciously. In turn, when they require a lawyer, they may just be influenced to visit the website they remember by way of billboard where the client can learn regarding services the bald lawyer offers.
Creating Your Own Innovative Ad
Other attorneys who wants to take their lawyers marketing efforts to a higher level can take a webpage out of the bald lawyer’s plan. The ad is an important reminder that innovation is enter successful legal marketing, and that offering clients some technique to distinguish you from your competitors (preferably an interesting way), you can stand out on the rest.