Using only Reviews As Part of one’s Online Marketing Strategy

When someone asks you, “What do your customers think of you?” what exactly is your response? Do you share with them how much they love your services? Do you share with them the way that they happily refer their close friends? buy facebook reviews

As a business owner it’s likely that to be able to 100’s and maybe even thousands of customers who LOVE your service. As you’re looking to target NEW prospects how do you share the passion of others? How do obtain the word out beyond “word of mouth” permit new potential customers that what you are offering is great?

Now more than ever, to provide a good balance to your online marketing efforts takes a focus on gathering reviews (i.e. testimonials). Regardless of your industry this is becoming a portion to increasing local rankings and converting that prospect from “I think this is good” to “I HAVE to buy”. As many people are quick to complain and slow to compliment you will notice that gather positive feedback from those who truly support your business.

To start putting the strength of “word of mouth” reviews to work for your business in the online world, I invite you to think about the following.

Yelp – Once this site only dominated for reviews of restaurants and now it has expanded beyond that. Yelp has a powerful set of features (including integration with Facebook) that encourages your customer to share their experience. As an entrepreneur you have the capacity announce special offers, send messages to your customers (reply to reviews either publicly or privately) . Creating a profile here is a powerful first step to letting customers support your marketplace.

Facebook Reviews Tab – While new to the game of “reviews” this is quickly becoming a standard for businesses on Facebook. The Facebook reviews tab is FREE and can be as part of small business page. One of quite best parts about this particular tab is it is exposed to Google. Which means that if someone types “Your Business Reviews” it would probably show up in the top 10 results.

Google Places – Google has further leveraged their powerful search platform into the local market. In addition to gathering reviews from websites sites, you can also rate businesses through their Places platform. As a business person you can define quite a few business hours, specialties, to even photos of your office. Having a profile here provides the additional advantage of being able being displayed on local searches!

We can’t stop people from complaining about a bad experience (even when you bend over backwards for an individual they still might complain) but we can let people see that 99% of people have a wonderful experience with your business.

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