So, you’ve got an idea and you’re ready to try and communicate. First off, determine if your invention details can be communicated or otherwise. Ask your patent attorney should it be ok. If so, then you need new invention idea. Exactly what is a press release? In a nutshell, it’s a quick, to-the-point news story that seeks to demonstrate the newsworthiness of a person, product or event. Press announcements are then e-mailed, snail-mailed or faxed to editors with the idea that the publication will pick-up the story.
The sad simple truth is editors are bombarded with pr releases. If you want to keep yours out from the trash bin, here are a few simple tips: Don’t write an advertisement. Editors are notoriously picky folks. The last thing they want to examine is a screaming advertisement masquerading as being a press release (think like: “NOTHING ELSE LIKE IT ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. This will make them very uninterested in publishing an advertisement for the product for free!
Reach the point. Focus on the newsworthy aspect of your invention. Describe how your invention solves a problem. And then try to think beyond simply: “It saves time and expense.” Be specific…This idea will stop you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of year honor, the transportation sector also saw an enormous variety of invention accolades too.
I could remember, as I’m sure a lot of you can, when “bigger is better” was synonymous with cars and personal transportation. Today, when there is this type of huge give attention to green energy and carbon emissions, “compact” is the new Cadillac. Just turn on the television during any prime-time show and you’re very likely to view a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the craze given that they included several “green” transportation alternatives on their annual Best Inventions of year list. Here are two to keep an eye out for in the future years: The Venturi Eclectic car runs solely on wind and solar energy. Plus, the Venturi doesn’t have to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car is due out in 2008. The Town Car from MIT’s Media Lab is actually a two-seater, InventHelp Office that can be examined from the designated location, then returned (just like a shopping cart application) to the other station within the city. Due outside in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With all the way situations are going, expect more big changes in how we communicate and how we receive around. Make sure to have a look at our next InventHelp blog, where we’ll explore more transportation innovations, together with a new way to fly in fashion!
Choose your magazines carefully. Say you’ve got a new fishing invention. Seems logical to send it towards the editor-in-chief at Sports Illustrated, right? Not quite. Because larger, commercial magazines are usually searching for news about products already on the market, you could miss your target audience altogether. Namely manufacturers and marketers, who debthr to see industry-specific trade publications. So instead of Sports Illustrated for the invention, why not consider using a trade publication like American Sport Fishing? This is where business details about new inventions could be acquired by an editor.
Check out a pro. Publicity is really a time-consuming marketing activity, which is why publicity releases are a part of inventhelp locations to industry services. If you’re not just a client, you may want to consider hiring a publicity firm that may handle the writing and distribution of releases to suit your needs. Many companies charge by the word for such services so make sure you find out about pricing in advance.