Press releases can produce major added benefits in marketing and PR, even though they don’t achieve placements in main media outlets. Savvy PR departments and agencies use best press release distribution service to disseminate news releases, as each delivers distinctive benefits. Paid services promise media placements and syndication, while free services secure valuable links for web traffic.
A lot of companies, non-profits and PR agencies utilize paid subscription services like Business Wire to assure their pr releases show up in leading publications. The subscription services have arranged for automatic publishing of news releases in countless online sites – thereby virtually guaranteeing placements for their clients’ news releases. Much more importantly, news releases often function as the basis for journalist-written articles in prominent, high-circulation news publications. Consequently, news releases distributed by subscription services often achieve high rankings in Google News search engine results.
Why Free Press Release Services Still Matter – Free services usually publish the discharge on their own site and seldom have the syndication/distribution clout of the paid services. The benefit of free sites is the capacity to build on keywords, links, tags and meta-tags – which all play a role in the traffic on the website as well as your website’s rank.
These links all increase the quantity of total backlinks for your site, which page rankers like Google Pagerank and Alexa take into consideration when rating websites. As Bruce Clay, founding father of Bruce Clay, Inc. marketing optimization agency, explains:
“Press releases have been in existence forever and they are generally still great for what they were originally designed for: traffic and branding.”
Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking keywords as anchor-text in news releases and wants them tagged as “nofollow” so they have zero value for search engine optimisation. However, “navigational links” which use anchor text of your own domain name, company name or product name do not apjflz to become tagged “nofollow” and a lot likely still produce search engine optimization value.
Matt Cutts of Google notes which he “wouldn’t expect links from press release internet sites to profit your rankings.” However, in reaction to Cutts’ statement, research by SEO Consult proved that links in releases can have direct SEO benefit.
Whether release links boost SEO or otherwise not, one thing remains certain: publication on a free press release site – particularly those rich in rating page ranks – generates traffic and readership.
Both paid and free news releases can also positively influence online reputation. Announcements of the latest products, services and promotions present positive information in search results that may rank highly and for that reason push down any negative comments and posts inside the set of search results. Pushing negative articles off page one of search results is really a major objective of online reputation management programs.
An effective distribution plan also requires media monitoring to track the news release’s placement. A powerful media monitoring service will clip the publications that reported the press release, monitor conversations regarding the company or products following the release, and look at the reach and reader sentiment from the press release.